Business-Model Development

Future imagination
Write future situation description
Reread information, looking for logic conlicts

Model build ways:
- Now -> Process -> Future
- Future -> Process -> Now
- Random points and build structure
- Copy ready models and modify it

Finance modeling
Marketing research
Seles Tests
Monetization models analysis

1. Immediacy
2. Personalization
3. Interpretation
4. Authenticity
5. Accessibility
6. Embodiment
7. Patronage
8. Findability

Marketing and Sales analysis

Acquisition: How do users locate you? (Growth metric)
Activation: Do users have a great first experience? (Value metric)
Retention: Do users come back? (Value metric)
Revenue: How do you make money? (Value metric)
Referral: Do users tell others? (Growth metric)

1. Кто ваш клиент?
2. Какие проблемы клиента вы решаете?
3. Каково ваше решение и делает это улучшить статус-кво, по крайней мере, в 10 раз?
4. Как вы будете продавать продукт или услугу?
5. Как вы продаете товар или услугу?
6. Как превратить клиентов в адвокатов, используя вирусные эффекты?
7. Как вы будете масштабировать свой сегмент клиентов?
8. Как вы будете ездить предельные издержки поставок к нулю?

1. Profit Model: How you make money
2. Network: How you connect with others to create value
3. Structure: How you organize and align your talent and assets
4. Process: How you use signature or superior methods to do your work
5. Product Performance: How you develop distinguishing features and functionality
6. Product System: How you create complementary products and services
7. Service: How you support and amplify the value of your offerings
8. Channel: How you deliver your offerings to customers and users
9. Brand: How you represent your offerings and business
10. Customer Engagement: How you foster compelling interactions